Choosing the right SEO company can be a pivotal step in your business’s online journey. With the digital landscape constantly evolving, it’s vital to select a partner that not only understands the current trends but can also anticipate future shifts. At Total SEO, established in 2004, we’ve been navigating these waters for nearly two decades. […]

In the ever growing online world, where competition is fierce and consumer behaviour is constantly evolving, it has become essential for businesses to ensure they have the right level of online visibility. A strong online presence is no longer a luxury; it is a necessity. This is where search engine optimisation (SEO) comes into play. […]

Google Analytics is a powerful tool that provides valuable insights into website performance and user behavior. In October 2020, Google introduced a significant update to its analytics platform, unveiling Google Analytics 4 (GA4) and they have been rolling it out ever since. This new iteration of Google Analytics offers enhanced features and capabilities to help […]

In 2023 we are well and truly living in the digital era, competition is fierce and people’s attention spans are shrinking. As a result SEO (Search Engine Optimisation) has become a vital tool for business owners to thrive online. With the constant evolution of search engine algorithms and user behaviours, SEO has become more important […]

Conversion rate is a crucial metric for any website. It measures the percentage of visitors who take a desired action, such as making a purchase, accessing a download, or filling out a form. A high conversion rate means that your website is effectively persuading visitors to take action, while a low conversion rate can indicate […]

To some, SEO & PPC might just sound like acronym buzzwords, but both are vital cogs in your marketing machine. SEO (Search Engine Optimisation) and PPC (Pay Per Click) both revolve around search engine rankings, but they are often considered as two separate entities. In our opinion, you should consider a campaign that utilises both […]

Google has been busy in June rolling out numerous updates that have the potential to cause major shake ups for your rankings. Their June 2021 Core Update has officially finished being rolled out. The update started on the 2nd June and was finished by the 12th, meaning it took roughly ten days to fully roll […]

If you want to rank well on Google, content will be a huge part of your success. Content is a key part of any good SEO campaign, so it is vital you get it right. High quality content is not only one of the main ways to make use of your keyword research, but the […]

As we move deeper into 2021, if you want to become a company that is worthy of a high ranking on the internet’s search engines, it ultimately requires a combination of patience, hard work and the advice of professionals. There are a number of things you can do to improve one element or another of […]

Google are often on the front of every news feed as people clamber for the best possible tips and hints to get them ahead with their website online. Whether they are looking to boost their website’s ranking or find out what is most likely to change in the coming months, it’s watched by people from […]