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Google Ads lets you test with more ease and confidence thanks to their new Experiments page

Posted on January 28th, 2022 by Simon Chapple
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Anyone that runs Google Ads will tell you that experiments are an excellent way to help you understand the impact of any changes you make and improve your campaign performance. Unfortunately, experiments have historically been a bit confusing to set up, requiring a campaign draft that is then tested separately in an experiment. Now, thanks […]

Google has updated the way searches match to keywords (again!)

Posted on September 24th, 2021 by Simon Chapple
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Many users of Google Ads may be aware that earlier this year Google announced that an exact match keyword that is identical to the search will be preferred whenever that keyword is eligible to match. Well, Google have now announced that, going forward, both phrase and broad match keywords will follow the same behaviour. Google […]

Three SEO Trends To Track And Work With In 2019

Posted on April 24th, 2019 by Simon Chapple
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The entire industry is saturated with tips and tricks on how to make the most of your SEO practices. Many of them will be relevant to your business and others may not fit the way you want to move forward. It’s always important to talk with an SEO professional who is trained to understand how […]

Why Every Small Business Needs Local SEO

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At Total SEO, we speak to business owners all the time who feel overlooked online. You know your business delivers a great service. You know your customers are happy. But your competitors keep showing up on Google while your website is stuck in the background. That is exactly where local SEO makes the difference. Local […]

How Long Does Local SEO Take to Work? A Complete Guide for UK Businesses

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If you’re a business owner looking to increase your local presence online, you’re probably wondering: how long does local SEO take to work? It’s a valid question, especially when every day without results can feel like lost opportunities. At Total SEO, we’ve helped hundreds of businesses across the UK improve their local search rankings and we […]

How to Get on Page One of Google: The Ultimate Guide

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In today’s digital age, ranking on the first page of Google is crucial for businesses and individuals alike. With over 5.6 billion searches conducted daily, appearing on page one can significantly boost your visibility, traffic, and conversions. But how do you achieve this coveted position? In this comprehensive, in-depth guide, we’ll walk you through the most […]

How Long Does SEO Take? A Complete Guide to Understanding SEO Timelines in the UK

Search Engine Optimisation (SEO) is one of the most effective ways to drive organic traffic to your website. But if you’re new to SEO, you’re probably wondering: How long does SEO take to show results? The short answer is: It depends. SEO is a long-term […]

Why Content is King in SEO (and How Total-SEO Can Help You Create It)

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At Total-SEO, we understand that content is the heart of SEO. In today’s digital landscape, high-quality content is the driving force behind ranking well on search engines and engaging your audience. But creating content that ranks and resonates with users can be challenging. That’s where we come in. The Role of Content in SEO […]