In the ever-evolving landscape of digital marketing, search engine optimisation (SEO) has proven to be a vital strategy for businesses to improve their online visibility and attract organic traffic. However, as technology advances at an unprecedented rate, a new force is emerging that promises to revolutionise the SEO landscape: artificial intelligence (AI).  Enhanced Keyword Research […]

The term SEO gets bandied around so much nowadays that it can be difficult to really know what it actually is, what an SEO company does and what sort of value you can get from working with an SEO company. However, Search Engine Optimisation doesn’t have to be such a daunting idea. It can be […]

Developers and SEO experts have always faced challenges relating to their communication and the application of their respective fields. The questions that are posed and queried by companies involved in SEO rarely have a cut and dry answer, but that may soon change. Google have decided to tackle the myths, misconceptions and questions that remain […]

A freshly designed website, an engaging social media account and a vision for your business’ future is a great platform to improve your rankings on search engines like Google, Bing and Yahoo. It will give you the springboard to attain the goals that you did not think were possible. However, you will need a helping […]

Just over a year ago Google released the first version of its Mobile Algorithm update that changed the way Google ranked websites in search results, based on how mobile friendly your site was. Google have confirmed that it is releasing its second mobile update very soon, reinforcing the importance of having a mobile friendly site if […]

Total SEO are delighted to be the UK’s number one voted SEO company, this is based on the Trustscore rankings on Trustpilot, as at 4th May 2016. Trustpilot is an independent review website that allows consumers to leave verified feedback and a score for businesses they have dealt with. We pride ourselves on delivering excellent […]

“Structured Data Markup” sounds complicated, but in simplest terms it’s a way to make your website content understood by Google (and other search engines). Google uses this data to index your content better, present it more prominently in search results and even have it show within voice answers and the knowledge graph, all of which […]

The Total SEO will be getting their trainers on this week to get a head start on their warm-up for the Phyllis Tuckwell Dash of Colour Run, on the 3rd September 2016. Members of the team are taking part in the popular charity 5k fun event, come cheer us on or do one better and […]

Google has rolled out some major changes to the way they display search results, you may have noticed them already. Most of these changes are directly related to the display of Sponsored PPC (Pay Per Click) search results – although they indirectly affect organic results too. The first change you may notice if you make […]

From: Simon Chapple – Head of Search Marketing at www.total-seo.co.uk If you have a business website you may want to brace yourself for the latest update from Google, rumoured to be coming in the next month or two. Google regularly updates the way it ranks websites in searches and the latest update is believed to target poor […]