To some, SEO & PPC might just sound like acronym buzzwords, but both are vital cogs in your marketing machine. SEO (Search Engine Optimisation) and PPC (Pay Per Click) both revolve around search engine rankings, but they are often considered as two separate entities. In our opinion, you should consider a campaign that utilises both […]

Google has been busy in June rolling out numerous updates that have the potential to cause major shake ups for your rankings. Their June 2021 Core Update has officially finished being rolled out. The update started on the 2nd June and was finished by the 12th, meaning it took roughly ten days to fully roll […]

If you want to rank well on Google, content will be a huge part of your success. Content is a key part of any good SEO campaign, so it is vital you get it right. High quality content is not only one of the main ways to make use of your keyword research, but the […]

As we move deeper into 2021, if you want to become a company that is worthy of a high ranking on the internet’s search engines, it ultimately requires a combination of patience, hard work and the advice of professionals. There are a number of things you can do to improve one element or another of […]

We know that for some, a fully managed SEO package is not an affordable option – especially now with the financial ramifications of COVID. Having said that, it is still vital to try and stay on top of your SEO and managing your online presence. Our Business Growth Masterclass course will walk you through all […]

When it comes to running an SEO campaign, there are a large number of factors that go into whether it will be a success or not. Here are just five of the factors that we believe are the most important to running a successful SEO campaign. Content Content is king. It really is that simple, […]

Google has just released their latest algorithm update, this time taking aim at pages that feature product reviews. If you run an e-commerce site that allows users to rate your products, this update has the potential to hugely affect your rankings, so it is important to know exactly what is going on here. Here, Google […]

It can feel incredibly overwhelming trying to keep track of all the information needed to ensure your website is well optimised for Google. In 2021, chances are there will be many other websites competing with you for limited prime real estate in the Google searches, so it is imperative you have a handle on your […]

*Update* Google has recently announced that this update will not be rolling out until mid June and won’t be fully rolled out until August. Google announced in November 2020 that the change to include page ranking signals in the Google Search Ranking would roll out in May 2021. With that date rushing quickly towards us, […]

Microsoft launched their visual web analytics tool, called Clarity, back in October 2020. Now, with a few months of use under the belt, this tool is an excellent option for developers and non-technical people alike. Clarity is an easy and free-to-use analytics product, built with the goal of helping website managers improve their websites by […]