Google Analytics is a powerful tool that provides valuable insights into website performance and user behavior. In October 2020, Google introduced a significant update to its analytics platform, unveiling Google Analytics 4 (GA4) and they have been rolling it out ever since. This new iteration of Google Analytics offers enhanced features and capabilities to help […]

In 2023 we are well and truly living in the digital era, competition is fierce and people’s attention spans are shrinking. As a result SEO (Search Engine Optimisation) has become a vital tool for business owners to thrive online. With the constant evolution of search engine algorithms and user behaviours, SEO has become more important […]

Conversion rate is a crucial metric for any website. It measures the percentage of visitors who take a desired action, such as making a purchase, accessing a download, or filling out a form. A high conversion rate means that your website is effectively persuading visitors to take action, while a low conversion rate can indicate […]

If you’re a business owner or marketer, you know how important it is to have a strong SEO strategy. With the constant changes and updates to search algorithms, it can be challenging to stay on top of the latest SEO trends and techniques. At Total SEO, we understand the challenges of SEO, and we’re here […]

In the world of search engine optimisation (SEO), backlinks have long been considered a critical factor in improving a website’s rankings. A backlink is a link from one website to another, and the more backlinks a website has, the more popular and authoritative it is assumed to be. This, in turn, was thought to improve […]

Anyone that runs Google Ads will tell you that experiments are an excellent way to help you understand the impact of any changes you make and improve your campaign performance. Unfortunately, experiments have historically been a bit confusing to set up, requiring a campaign draft that is then tested separately in an experiment. Now, thanks […]

Since first releasing IndexNow, Microsoft Bing have been working hard on the service and they have now released a plugin for WordPress that lets you easily integrate the IndexNow protocol on your WordPress site. You may be asking, what is IndexNow? Well, in short – IndexNow is a protocol that allows website owners to instantly […]

As a small business, it is absolutely vital that you squeeze out every drop of value from the time you invest online and making sure you are well optimised locally is a huge part of that. As a small business, the first key area to lock down is your local community, because a large part […]

Sometimes, a site move is a necessary and inevitable change and making sure your site can still be found at its new location is a necessity for any business. The way to do this is to set up 301 redirects from every individual page on the old site to the equivalent page on the new […]

Related to our previous post about the roll out of the Google Page Experience Update that’s coming to desktop sites in February 2022, we now have confirmation that intrusive interstitials as a signal will also apply. Google’s John Mueller confirmed on twitter saying: Yes, that’s my understanding. Essentially all of the Page Experience factors would […]