What’s included in an SEO campaign? We will undertake a full review of your website, paying particular attention to:
- Page Titles
- Page Descriptions
- Content (which we write for you)
- Google Page Rank (the green bar found on the Google Toolbar)
- Inbound & Outbound Links
- Keywords
- Site Layout
We will then work closely with you and make any changes to the site we feel necessary for maximum optimisation and website presence. We will often install a News/Blog area on the site, we will then write and add unique, copywritten articles, these articles are keyword rich and when added on a regular basis can make a big difference in the search engine results.
We are one of the only SEO companies who write weekly, unique, copywritten articles for our clients, free of charge, these are great for news sections and sites like Facebook & Twitter (if you don’t have social networking profiles we will also set these up for you and feed new articles into them every week).
Adding new content in this way has two major benefits, firstly it provides ‘fodder’ for the search engines, making them visit the site more often as new content is added. Secondly, it gives the site more credibility and authority, a regularly updated site is a lot more ‘trusted’ and valued than one that hasn’t been updated for 6 months.
The ongoing long term SEO campaign will consist of adding regular new content and also building quality backlinks to the site whilst constantly reviewing positions and tweaking the website to ensure the very best performance in the Search Engines.
Check how many backlinks your website has here – simply type ‘link:www.yourwebsite’ In laymens terms, the more links into your site the better, although your site will benefit more from a link from a page that is related to your business and has a high Page Rank than from a non-related, low ranked page.
That said, all links have some value. We pride ourselves on hand-picking links and do not participate in any unethical or black hat SEO techniques such as building mini sites, landing pages or participating in link farms.
All of these practices can result in a site being banned by a search engine, you should NEVER use an SEO company who do not adhere to Googles Webmaster guidelines.
In order that you can track progress we provide all of our clients with a monthly keyword position report, this allows you to easily track how your SEO campaign is performing and gives information on where keyphrases are appearing as well as current Google Page Rank and number of links.
Most importantly we ensure we regularly communicate with our clients so we really get to understand what keyphrases need to be appearing the highest in searches to make a real difference to business. More traffic means more sales! If you are looking for a low cost, effective Search Engine Optimisation campaign, look no further than Total SEO.
