• Introductory meeting to ensure we understand your objectives and goals
  
• Keyword Research – Completed as priority, finalise a list of keywords/phrases to determine the focus of the campaign going forward
  
• Competitor Research – We will look at what your competitors are doing online and ensure we have a plan to outrank them
• Benchmark Report – To show where your keywords are ranking before the SEO work has an effect – allowing you to easily compare your future results
• Review, rewrite on-site page titles and descriptions to incorporate the agreed keywords (meta data)
  
• Image Optimisation (alt tags)
• Write and install your company Schema – your virtual business card for search engines
• Knowledge Graph, Data Highlighter & Structured Data
• Creation of a dedicated area for on-site SEO articles/blogs
  
• Website Critique – suggestions and ideas to help increase conversions
  
• Google Analytics & Webmaster Tools/Search Console set up, analysis and reporting
• Google My Business – Assessment and optimisation (if required) of your Google My Business listing
• Robots.txt audit – We will check to ensure your site has a Robots.txt file, if not we may be able to add this depending on the site access provided
  
• www resolve audit – We will check that your site redirects to your preferred URL regardless of which version is used (with or without www)
  
• Sitemap optimisation (XML) We will check to see if your site has a sitemap.xml page, if not, we may be able to add one depending on the site access provided
  
• Website speed testing – We will check to see if your site meets the recommended speed requirements set by Google
  
• Duplicate content analysis – We will analyse your site to see if it has duplicate content, if it does we will agree on a strategy to address it
  
• Hosting audit – We will test to see if your site shares server space with websites which have been penalised or blacklisted by Google
  
• Backlink profiling – We will check if you have backlinks and if so, whether those links are toxic or not
  
• Toxic backlink review and removal plan – If you have toxic backlinks we will take the necessary steps to disavow them

Every month ongoing:

• Monthly article or blog post (around 750 words in length), all content is written in-house and approved by you before we make it live.
  
• Schema markup and optimisation of monthly blogs/articles (and additional pages if needed).
• Additional metadata (where required)
• Additional Knowledge Graph, Data Highlighter & Structured Data (where required)
• Google Search Console Setup (if required) and Auditing
• Website health checks (periodically)
  
• Broken link checking
  
• Off-site link profiling
  
• Ongoing SEO testing and auditing
  
• URL check for underscores and non-friendly SEO elements
• Internal link optimisation
  
• Sitemap optimisation (XML)
  
• Website speed testing
  
• Duplicate content analysis
  
• Hosting audit
• Visitor behaviour tracking via Microsoft Clarity to show how your users interact with your website
• 24/7 Website Monitoring – we will check your site every 60 seconds, if it goes offline we will notify you immediately
• Access to online reporting portal
  
• Monthly progress reports – enabling you to keep track of website traffic volumes and keyword positions in the search engines