With the ever increasing technology behind Smartphones and the fact that they are now the most popular device for getting online – Voice Search and Direct Answers are among the newest tools that will directly affect how Google views your website.

Direct Answers are results provided by search engines, they are given in response to specific user questions, normally placed above the assortment of other links Google usually provides.

Two years ago Google didn’t provide Direct Answers to specific questions that were asked and one year ago it represented only 4% of search results. Now Google will offer some form of Direct Answer for 1 in 5 of all searches. The biggest cause for this increase is that users have the ability to ask questions by voice via their Smartphones.

Google will reward websites that are considered trustworthy and authoritative by featuring them regularly in Direct Answers to specifically asked questions that are relevant to their product or service.

This means your website content needs to focus on the question/s you want to answer, be clear, precise and answer the question immediately.

If you want to know how to structure your website and take your content, service and location keypoints to the next level to ensure they will be picked up by Google, simply visit www.total-seo.co.uk and request a free review of your site.