December 9, 2022
If you’re a business owner or marketer, you know how important it is to have a strong SEO strategy. With the constant changes and updates to search algorithms, it can be challenging to stay on top of the latest SEO trends and techniques. At Total SEO, we understand the challenges of SEO, and we’re here […]Do backlinks still matter when it comes to SEO?
December 7, 2022
In the world of search engine optimisation (SEO), backlinks have long been considered a critical factor in improving a website’s rankings. A backlink is a link from one website to another, and the more backlinks a website has, the more popular and authoritative it is assumed to be. This, in turn, was thought to improve […]Google Ads lets you test with more ease and confidence thanks to their new Experiments page
January 28, 2022
Anyone that runs Google Ads will tell you that experiments are an excellent way to help you understand the impact of any changes you make and improve your campaign performance. Unfortunately, experiments have historically been a bit confusing to set up, requiring a campaign draft that is then tested separately in an experiment. Now, thanks […]Microsoft Bing release an IndexNow plugin for WordPress
January 14, 2022
Since first releasing IndexNow, Microsoft Bing have been working hard on the service and they have now released a plugin for WordPress that lets you easily integrate the IndexNow protocol on your WordPress site. You may be asking, what is IndexNow? Well, in short – IndexNow is a protocol that allows website owners to instantly […]Google has rolled out an update to Local Search Results that could be important for small businesses.
December 31, 2021
As a small business, it is absolutely vital that you squeeze out every drop of value from the time you invest online and making sure you are well optimised locally is a huge part of that. As a small business, the first key area to lock down is your local community, because a large part […]Google have recently answered the question: “just how long should I keep my redirects for?”
December 17, 2021
Sometimes, a site move is a necessary and inevitable change and making sure your site can still be found at its new location is a necessity for any business. The way to do this is to set up 301 redirects from every individual page on the old site to the equivalent page on the new […]Google has confirmed that Intrusive Interstitals will impact on Desktop Sites
December 3, 2021
Related to our previous post about the roll out of the Google Page Experience Update that’s coming to desktop sites in February 2022, we now have confirmation that intrusive interstitials as a signal will also apply. Google’s John Mueller confirmed on twitter saying: Yes, that’s my understanding. Essentially all of the Page Experience factors would […]Google Page Experience Algorithm Update Will Be Applied To Desktop Results in 2022
November 19, 2021
Google has now confirmed that the Page Experience Algorithm Update that rolled out earlier this year for mobile search, will be applied to desktop results beginning in February 2022. We spoke about what is included in the Page Experience update in a blog post back in March and you can read that here. The desktop […]Google have finished rolling out their November 2021 Spam Update
November 5, 2021
Google have announced that their recent spam update has finished rolling out for search results worldwide. This is the fourth such update this calendar year, with previous efforts rolling out back in the summer. These regular updates are helping Google stay spam free, as their automated systems keep more than 99% of visits to search […]Continuous scrolling comes to mobile in the U.S.
October 22, 2021
Google has recently introduced continuous scroll on mobile for “most English searches on mobile in the U.S.” When you search for something, instead of showing you the “see more” button when you hit the bottom, Google will simply load the next page of results automatically. Google had a relatively big redesign of their mobile search […]
