May 17, 2023
In the ever growing online world, where competition is fierce and consumer behaviour is constantly evolving, it has become essential for businesses to ensure they have the right level of online visibility. A strong online presence is no longer a luxury; it is a necessity. This is where search engine optimisation (SEO) comes into play. […]What is Google Analytics GA4 Exactly?
April 19, 2023
Google Analytics is a powerful tool that provides valuable insights into website performance and user behavior. In October 2020, Google introduced a significant update to its analytics platform, unveiling Google Analytics 4 (GA4) and they have been rolling it out ever since. This new iteration of Google Analytics offers enhanced features and capabilities to help […]Why SEO is More Important than Ever in 2023
March 13, 2023
In 2023 we are well and truly living in the digital era, competition is fierce and people’s attention spans are shrinking. As a result SEO (Search Engine Optimisation) has become a vital tool for business owners to thrive online. With the constant evolution of search engine algorithms and user behaviours, SEO has become more important […]How to increase your website conversion rate…fast
December 13, 2022
Conversion rate is a crucial metric for any website. It measures the percentage of visitors who take a desired action, such as making a purchase, accessing a download, or filling out a form. A high conversion rate means that your website is effectively persuading visitors to take action, while a low conversion rate can indicate […]10 Powerful SEO Tips for 2023: How to Dominate the Search Engines and Boost Your Traffic
December 9, 2022
If you’re a business owner or marketer, you know how important it is to have a strong SEO strategy. With the constant changes and updates to search algorithms, it can be challenging to stay on top of the latest SEO trends and techniques. At Total SEO, we understand the challenges of SEO, and we’re here […]Do backlinks still matter when it comes to SEO?
December 7, 2022
In the world of search engine optimisation (SEO), backlinks have long been considered a critical factor in improving a website’s rankings. A backlink is a link from one website to another, and the more backlinks a website has, the more popular and authoritative it is assumed to be. This, in turn, was thought to improve […]Google Ads lets you test with more ease and confidence thanks to their new Experiments page
January 28, 2022
Anyone that runs Google Ads will tell you that experiments are an excellent way to help you understand the impact of any changes you make and improve your campaign performance. Unfortunately, experiments have historically been a bit confusing to set up, requiring a campaign draft that is then tested separately in an experiment. Now, thanks […]Microsoft Bing release an IndexNow plugin for WordPress
January 14, 2022
Since first releasing IndexNow, Microsoft Bing have been working hard on the service and they have now released a plugin for WordPress that lets you easily integrate the IndexNow protocol on your WordPress site. You may be asking, what is IndexNow? Well, in short – IndexNow is a protocol that allows website owners to instantly […]Google has rolled out an update to Local Search Results that could be important for small businesses.
December 31, 2021
As a small business, it is absolutely vital that you squeeze out every drop of value from the time you invest online and making sure you are well optimised locally is a huge part of that. As a small business, the first key area to lock down is your local community, because a large part […]Google have recently answered the question: “just how long should I keep my redirects for?”
December 17, 2021
Sometimes, a site move is a necessary and inevitable change and making sure your site can still be found at its new location is a necessity for any business. The way to do this is to set up 301 redirects from every individual page on the old site to the equivalent page on the new […]
