Wherever you are, you will see people using smartphones, as mobile providers provide a faster service, better coverage and handsets continue to evolve, the reliance on handheld devices continues to grow.

The average website will get 35-50% of visits from users on smartphones, tablets and other mobile devices.

Anyone who runs a business with a website, needs to ensure their site is geared up to deliver the best user experience for anyone using the site on one of these devices, if the site does not work correctly on a smartphone or tablet, it could loose you business.

On top of this, as of April 2015 Google will be including how mobile friendly a website is as part of the factors it takes into account when ranking search results.

What mobile website users want – click to enlarge

Some businesses go the extra mile and create stand alone mobile Apps (Applications), but this is usually not necessary. What is important is making sure the site performs correctly on mobile devices, see the diagram above to give you an idea of what users are looking for.

Having your website made mobile friendly is often fairly straight forward, if yours needs fixing or you are unsure of whether or not it is mobile friendly, call us now on 01252 329160 and speak to one of our web developers to get it sorted.

When you have a site that functions correctly on all devices and platforms, not only will you generate more business from users getting a much better experience, you will also generally be much better rewarded in Google search results.