Choosing the right SEO company can be a pivotal step in your business’s online journey. With the digital landscape constantly evolving, it’s vital to select a partner that not only understands the current trends but can also anticipate future shifts. At Total SEO, established in 2004, we’ve been navigating these waters for nearly two decades. Here are our top 10 tips for choosing an SEO company that will not only meet, but exceed your expectations.

1. In-House Expertise: Ensure that the SEO work is done in-house. Outsourcing can lead to a disconnect in strategy and execution. At Total SEO, all our work is performed by our team of 15 Google certified SEO experts who are all based at our office in Farnborough, Hampshire.

2. Proven Track Record: Look for a company with a strong track record. Check out their case studies and reviews to understand their success stories and how they’ve tackled challenges. Don’t be afraid to ask for references and speak to some of their current clients to hear their experiences of working with the agency.

3. Comprehensive Strategy: A good SEO company should offer a comprehensive strategy that includes keyword research, on-page and off-page SEO, content creation, and more. It’s not just about improving rankings but also about enhancing your overall online presence and ensuring your website traffic is converting into business.

4. Customised Approach: Every business is unique. Ensure the SEO company tailors their approach to fit your specific needs and goals, rather than offering a one-size-fits-all solution. Take the time to understand exactly what work will be included in the campaign and how it aligns with your business objectives.

5. Transparent Communication: Open and regular communication is key. You should be kept in the loop about the strategies being implemented and the progress being made. Make sure you find out what metrics will be shared with you, along with the frequency and method of reporting.

6. Realistic Promises: Beware of companies that promise instant results. SEO is a long-term game, and it takes time to see significant changes in rankings and traffic.

7. Understanding of Your Industry: Choose a company that understands or is willing to deeply learn about your industry. This ensures that the strategies applied are relevant and effective. If you are speaking to agencies, ensure you ask them if they have worked with clients in the same industry in the past.

8. Budget Considerations: Discuss your budget openly. A reputable SEO company will be transparent about their pricing and help you understand where your money is going.

9. Ongoing Support: SEO is not a one-time task; it requires ongoing effort. Ensure the company offers continual support and adapts to changing algorithms and market trends.

10. Free Website Audit: Start with a company that offers a free website audit. This shows their willingness to understand your current position and propose a tailored strategy.

Choosing the right SEO company is crucial for your online success. At Total SEO, with our 20 years of experience and a team of dedicated Google certified SEO experts, we are well-equipped to elevate your online presence. We invite you to complete the form at the top of this page for a free website audit, and let’s embark on a journey to make your website more visible and discoverable by your target audience.

Remember, SEO is not just about ranking higher; it’s about connecting with the right people and growing your business sustainably. Let’s make it happen together!

Total SEO, Established 2004 – Your Partners in Digital Growth.