SEO

Posted on December 18th, 2024 by Simon Chapple

As we enter a brand-new year, there’s no better time to focus on your online presence and give your business the boost it deserves. Here at Total SEO, we know just how crucial it is to stand out online, especially in a crowded digital landscape where competition is fierce. Whether you’re a small local business […]

Boost Your Rankings with Total SEO This Festive Season

Posted on November 4th, 2024 by Simon Chapple

				Filed under [Boost Your Rankings with Total SEO This Festive Season](https://total-seo.co.uk/category/boost-your-rankings-with-total-seo-this-festive-season/) | Comments Offon Boost Your Rankings with Total SEO This Festive Season

As the festive season approaches, it’s time to make sure your business is in the best possible shape to attract attention and drive sales. Whether you’re gearing up for Christmas, the New Year, or just the general increase in online activity, there’s no better time to focus on your online presence. At Total SEO, we […]

Top Three Reasons to Choose Us for Your SEO & PPC Needs

Posted on June 19th, 2024 by Simon Chapple

				Filed under [Top Three Reasons to Choose Us for Your SEO & PPC Needs](https://total-seo.co.uk/category/top-three-reasons-to-choose-us-for-your-seo-ppc-needs/) | Comments Offon Top Three Reasons to Choose Us for Your SEO & PPC Needs

When it comes to enhancing your online presence, Total SEO is your trusted partner. Here are the top three reasons why you should choose us for your SEO and PPC needs: Proven Expertise and Experience- At Total SEO, we have been optimising and marketing websites since 2004. Our team of experts has a deep […]

SEO vs. PPC: Choosing the Right Strategy for Your Business

Posted on February 28th, 2024 by Simon Chapple

				Filed under [SEO vs. PPC: Choosing the Right Strategy for Your Business](https://total-seo.co.uk/category/seo-vs-ppc-choosing-the-right-strategy-for-your-business/) | Comments Offon SEO vs. PPC: Choosing the Right Strategy for Your Business

In the world of digital marketing, two powerful tools stand out: SEO and PPC. But which one is right for your business? Let’s break it down in simple terms. SEO, or Search Engine Optimisation, is all about improving your website's visibility in organic search results. It involves optimising your website’s content, structure, and backlinks to […]

Why SEO is More Important than Ever in 2023

Posted on March 13th, 2023 by Simon Chapple

				Filed under [Why SEO is More Important than Ever in 2023](https://total-seo.co.uk/category/why-seo-is-more-important-than-ever-in-2023/) | Comments Offon Why SEO is More Important than Ever in 2023

In 2023 we are well and truly living in the digital era, competition is fierce and people’s attention spans are shrinking. As a result SEO (Search Engine Optimisation) has become a vital tool for business owners to thrive online. With the constant evolution of search engine algorithms and user behaviours, SEO has become more important […]

How to increase your website conversion rate…fast

Posted on December 13th, 2022 by Simon Chapple

				Filed under [How to increase your website conversion rate](https://total-seo.co.uk/category/how-to-increase-your-website-conversion-rate/) | Comments Offon How to increase your website conversion rate…fast

Conversion rate is a crucial metric for any website. It measures the percentage of visitors who take a desired action, such as making a purchase, accessing a download, or filling out a form. A high conversion rate means that your website is effectively persuading visitors to take action, while a low conversion rate can indicate […]

Do backlinks still matter when it comes to SEO?

Posted on December 7th, 2022 by Simon Chapple

				Filed under [Do backlinks still matter when it comes to SEO?](https://total-seo.co.uk/category/do-backlinks-still-matter-when-it-comes-to-seo/) | Comments Offon Do backlinks still matter when it comes to SEO?

In the world of search engine optimisation (SEO), backlinks have long been considered a critical factor in improving a website’s rankings. A backlink is a link from one website to another, and the more backlinks a website has, the more popular and authoritative it is assumed to be. This, in turn, was thought to improve […]

Google Ads lets you test with more ease and confidence thanks to their new Experiments page

Posted on January 28th, 2022 by Simon Chapple

				Filed under [Google Ads lets you test with more ease and confidence thanks to their new Experiments page](https://total-seo.co.uk/category/google-ads-lets-you-test-with-more-ease-and-confidence-thanks-to-their-new-experiments-page/) | Comments Offon Google Ads lets you test with more ease and confidence thanks to their new Experiments page

Anyone that runs Google Ads will tell you that experiments are an excellent way to help you understand the impact of any changes you make and improve your campaign performance. Unfortunately, experiments have historically been a bit confusing to set up, requiring a campaign draft that is then tested separately in an experiment. Now, thanks […]

Microsoft Bing release an IndexNow plugin for WordPress

Posted on January 14th, 2022 by Simon Chapple

				Filed under [Microsoft Bing release an IndexNow plugin for WordPress](https://total-seo.co.uk/category/microsoft-bing-release-an-indexnow-plugin-for-wordpress/) | Comments Offon Microsoft Bing release an IndexNow plugin for WordPress

Since first releasing IndexNow, Microsoft Bing have been working hard on the service and they have now released a plugin for WordPress that lets you easily integrate the IndexNow protocol on your WordPress site. You may be asking, what is IndexNow? Well, in short – IndexNow is a protocol that allows website owners to instantly […]

Google has rolled out an update to Local Search Results that could be important for small businesses.

Posted on December 31st, 2021 by Simon Chapple

				Filed under [Google has rolled out an update to Local Search Results that could be important for small businesses.](https://total-seo.co.uk/category/google-has-rolled-out-an-update-to-local-search-results-that-could-be-important-for-small-businesses/) | Comments Offon Google has rolled out an update to Local Search Results that could be important for small businesses.

As a small business, it is absolutely vital that you squeeze out every drop of value from the time you invest online and making sure you are well optimised locally is a huge part of that. As a small business, the first key area to lock down is your local community, because a large part […]

Next Entries »

How to Make SEO Work for Your Business: The Complete Everyday Guide

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Trying to get your website noticed on Google can often feel like shouting into an empty room. You build a clean website, write about what you do, and wait for enquiries, only to find your pages buried beneath pages of competitors. Our team has been helping businesses get found on page one of Google since […]

The Friendly, Practical Guide to SEO for Growing Your Website

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Building a website takes serious time, energy, and care, but waiting around for people to find it can feel a bit disheartening. When you pour your passion into an idea or an independent business, you want real people landing on your pages every single day without having to spend a fortune on continuous digital adverts. […]

Common Website Mistakes That Hurt Your Rankings

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If your website isn’t ranking as well as you’d hoped, don’t panic. In our experience, it’s rarely down to one big problem. More often than not, it’s a handful of smaller issues that have built up over time. At Total SEO, we work with businesses every day to improve their online visibility. As a small […]

Why Every Business Needs a Content Strategy

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Many businesses understand the importance of having a website, but far fewer have a clear content strategy behind it. Without a plan, content often becomes reactive. A blog is published occasionally, service pages are updated when time allows, and opportunities to connect with potential customers are missed. While this approach may feel productive, it rarely […]

How To Rank In Google AI Overviews

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Google search is evolving quickly. AI Overviews are now appearing at the top of many search results, giving users direct answers before they even click on a website. For businesses, this changes how visibility in Google works. Ranking in the traditional search results is still important, but websites also need to optimise content so Google’s […]