Benefits of Google Analytics G4

What is Google Analytics GA4 Exactly?

Posted on April 19th, 2023 by Simon Chapple
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Google Analytics is a powerful tool that provides valuable insights into website performance and user behavior. In October 2020, Google introduced a significant update to its analytics platform, unveiling Google Analytics 4 (GA4) and they have been rolling it out ever since. This new iteration of Google Analytics offers enhanced features and capabilities to help […]

5 Common SEO Mistakes Small Businesses Make (and How to Fix Them)

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Running a small business often means juggling a million things at once. Marketing, operations, sales, it’s a lot. So, when it comes to SEO, it’s understandable that some corners get cut or mistakes creep in. But the trouble is, Google doesn’t hand out free passes. One wrong move could mean your site ends up on […]

Why Every Small Business Needs Local SEO

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At Total SEO, we speak to business owners all the time who feel overlooked online. You know your business delivers a great service. You know your customers are happy. But your competitors keep showing up on Google while your website is stuck in the background. That is exactly where local SEO makes the difference. Local […]

How Long Does Local SEO Take to Work? A Complete Guide for UK Businesses

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If you’re a business owner looking to increase your local presence online, you’re probably wondering: how long does local SEO take to work? It’s a valid question, especially when every day without results can feel like lost opportunities. At Total SEO, we’ve helped hundreds of businesses across the UK improve their local search rankings and we […]

How to Get on Page One of Google: The Ultimate Guide

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In today’s digital age, ranking on the first page of Google is crucial for businesses and individuals alike. With over 5.6 billion searches conducted daily, appearing on page one can significantly boost your visibility, traffic, and conversions. But how do you achieve this coveted position? In this comprehensive, in-depth guide, we’ll walk you through the most […]