Penguin 4.0 is Here and Already Causing Havoc with Search Results.
As a business owner, it is important to be well aware of the implications from Google’s introduction of the Penguin 4.0 algorithm update. Penguin has existed in some form since 2012 and is Google’s attempt to battle sites considered to be spammy, for example those with poor quality or high volumes of irrelevant backlinks, keyword […]